POSTER SANDEMAN
✷ Poster Mostra - Contest & Exhibition
Public exhibition held in Marvila, Lisbon between May 21st and September 20th, 2023.
Just like the figure of the "man in the black cape" with enigmatic and mysterious characteristics, the night surrounding the Douro also reminds us of this magic and curiosity. Anyone who has walked along the riverside streets at night, while enjoying a glass of Port wine, knows the charm of the lights, the houses and the colors, something that the wine itself transmits to us.
These, represented in the poster together with the Luis I Bridge, create the shadow of Don (a representative figure of the brand) that makes us curious and leads us on a “path” to the great shiny treasure (our Sandeman bottle).
On a visual level, a direct connection was created between the man in the black cape (who appears on top of the bridge, granting him both another level of importance and, on a narrative level, the opportunity to observe everything) and the bottle (our great treasure) as if were one.
Technical information:
Digital illustration
170x115cm
Lisbon, Portugal
2023